A live-action commercial with a SAG-AFTRA lead. Talent and client scheduling constraints forced a relocation from Los Angeles to New York just two weeks before the shoot day. Prep then collided with a record snowstorm and a 9-day subfreezing stretch, with single-digit temperatures and subzero wind chills, leaving no room to move the date.

We managed the LA-to-New York relocation with the client and re-scoped the budget for the move. To protect creative continuity, we kept the director and DP from LA and built the rest of the crew locally, running union compliance, talent and locations in parallel. To counter the freeze, we brought in snow-clearing equipment, secured parking and set up a basecamp next to the location with backup power and heating.

The shoot landed within the talent’s only available window and wrapped in a single day, within the approved budget and with full SAG compliance. From that one shoot day, we delivered three distinct creatives tailored to different platforms, formats and objectives, from a hero commercial to social-first content.