RAID Summoning x Plarium

 

 Challenge With an extremely tight 14-day production timeline, the project faced an unexpected hurdle—recreating a key monster model entirely from in-game visual references. This added significant complexity to both pre-production and VFX workflows, requiring rapid adaptation and creative problem-solving.
 Approach To maximize efficiency, we leveraged artificial intelligence to generate a rough model of the monster, which was integrated into the shoot using a real-time video overlay system. Post-production was expedited by engaging two specialized VFX studios—one for model rebuilding and another for compositing and effects—cutting post-production time in half.

 Result The campaign released three versions and several vertical adaptations within a two-week period. As a result, it surpassed the projected completion rate and game downloads by 3x, leveraging high engagement and seasonal virality to attract an exceptional number of product users.

RAID Deathknight Commercials x Plarium

 Challenge
As part of a global campaign built around the iconic He-Man Universe,and developed in partnership with and under the legal supervision of Universal Products and Mattel inc. we were asked with creating a 2D animated video. The core objective was adapting RAID: Shadow Legends characters, previously seen only in 3D promo content and in-game, into a stylized 2D animation that seamlessly aligned with the visual world of He-Man.

 Approach
Given the strict IP and visual continuity requirements, we opted for a fully hand-drawn animation style. Our process began with character development, carefully recreating existed 3D models into 2D while retaining core design features. We then selected appropriate accessories and designed a cohesive environment that honored the He-Man aesthetic while staying true to the RAID universe. Consistency, fluidity, and stylistic harmony were prioritized throughout.

 Result
The two animated videos became a key component of the global marketing campaign. Both surpassed the expected Completion Rate benchmarks, validating this format as a high-performing creative direction for brand collaborations and franchise-themed campaigns.

 Challenge Showcase the new and key features of Videoleap and Facetune in a way that is instantly clear, engaging, and encourages users to try them. The goal was to seamlessly integrate these tools into entertaining narratives, making them feel fun, effortless, and essential for creative expression. The content needed to feel premium yet relatable, ensuring strong engagement across a broad U.S. audience.

 Approach We developed two comedy-driven narratives inspired by What We Do in the Shadows, seamlessly balancing humor with a strong product showcase. To maximize relatability across key user demographics, we cast a top-tier American ensemble, flying in talent specifically for production.  
The art department played a pivotal role in crafting a visually rich haunted house and a classic Halloween party setting, enhancing the immersive experience.
To extend the campaign’s reach, we implemented a TikTok-first strategy, repurposing vertical teasers and engaging audiences through both organic and paid distribution.

 ResultThe campaign drove exceptional engagement, with vertical TikTok content significantly boosting organic traffic and social shares. Teasers were strategically used to funnel viewers to the full videos, resulting in a doubling of new user acquisition compared to the previous campaign and improved subscriber retention. The comedic approach led to a seamless increase in watch time, reinforcing brand recall and positioning Lightricks’ apps as must-have tools for creative projects during holidays and special events.

Eurovision Song Contest x MyHeritage

 Challenge Position MyHeritage as a cultural bridge that connects generations, tapping into Eurovision’s deep emotional connection. The campaign needed to resonate across 20+ international markets and break through the competitive noise of Eurovision 2019 while maintaining a sense of history and universal appeal.

Videoleap TikTok Partnership x Lightricks

 Challenge The goal was to create a series of TikTok-optimized videos, each showcasing a unique feature of the Videoleap app. These videos were designed to be easily combined into paired mini-TikToks and integrated into a complete commercial, ensuring maximum engagement, expanding the reach to the target audience, and maintaining the familiar feel of the advertising format.
 Approach We applied hybrid logistics, utilizing every part of the location for both interior shots and decorations, as well as a green screen to maximize variety. The collaboration with an American virtual casting studio allowed us to significantly reduce pre-production time and secure a dynamic actor for the lead role, whose energy aligned perfectly with TikTok trends.

 ResultThe main commercial surpassed key performance metrics, effectively showcasing Videoleap’s features and generating strong interest among TikTok users. The five shorter versions, created from components of the main video, achieved engagement rates nearly on par with the full commercial. Through a streamlined production process, we reduced CPA by 60%, resulting in significant cost savings while maintaining high user engagement and achieving strong campaign performance.

 Challenge We needed to create a sense of competition while preserving the emotions of friendship and mutual support, as the core purpose of the product was to assist users in improving their video editing skills. The project was planned prior to the COVID-19 pandemic, but implementation had to adapt to the challenges of closed borders.

 Approach We chose to execute the concept using a split-location format, creating the illusion that the main characters were in different places. As a narrative twist, we incorporated an optical zoom effect that revealed the full context at the end of the video. From a technical standpoint, the entire shoot was conducted live, with the client team providing real-time feedback remotely—an approach that later became the standard for the following two years of pandemic-era production.

 ResultThanks to a well-executed social media strategy and an engaging challenge-driven video, user interest surged. Thousands of people downloaded the app to test the technology themselves, sparking widespread discussions across platforms. Ultimately, the feature was integrated into the company’s flagship application.

ORBS Campaign Launch x Mamash

Para -20 x McDonald’s

You Never Know x MyHeritage

M5 Competition x BMW

Santa x MyHeritage

Shakhtar FC x Puma

creative producer

Father’s Day x MyHeritage

Entropy/Taken x Zhilyova

Brand Launch Campaign x RDC