SERGE SOHEN                                                                                                                                                                                                                                                                                                                                                                                                                                  
Creative Producer / Los Angeles                                                                                                                                                                                                                                                                                                                                                                                                                                    






executive producer


RAID: Shadow Legends x PLARIUM

   Challenge With an extremely tight 14-day production timeline, the project faced an unexpected hurdle—recreating a key monster model entirely from in-game visual references. This added significant complexity to both pre-production and VFX workflows, requiring rapid adaptation and creative problem-solving.
   Aproach To maximize efficiency, we leveraged artificial intelligence to generate a rough model of the monster, which was integrated into the shoot using a real-time video overlay system. Post-production was expedited by engaging two specialized VFX studios—one for model rebuilding and another for compositing and effects—cutting post-production time in half.

   Result The campaign released three versions and several vertical adaptations within a two-week period. As a result, it surpassed the projected completion rate and game downloads by 3x, leveraging high engagement and seasonal virality to attract an exceptional number of product users.



           









 

creative producer


Facetune/Videoleap x Lightricks  

   Challenge Showcase the new and key features of Videoleap and Facetune in a way that is instantly clear, engaging, and encourages users to try them. The goal was to seamlessly integrate these tools into entertaining narratives, making them feel fun, effortless, and essential for creative expression. The content needed to feel premium yet relatable, ensuring strong engagement across a broad U.S. audience.
   Aproach We developed two comedy-driven narratives inspired by What We Do in the Shadows, seamlessly balancing humor with a strong product showcase. To maximize relatability across key user demographics, we cast a top-tier American ensemble, flying in talent specifically for production.
The art department played a pivotal role in crafting a visually rich haunted house and a classic Halloween party setting, enhancing the immersive experience.
To extend the campaign’s reach, we implemented a TikTok-first strategy, repurposing vertical teasers and engaging audiences through both organic and paid distribution.

   Result
The campaign drove exceptional engagement, with vertical TikTok content significantly boosting organic traffic and social shares. Teasers were strategically used to funnel viewers to the full videos, resulting in a doubling of new user acquisition compared to the previous campaign and improved subscriber retention. The comedic approach led to a seamless increase in watch time, reinforcing brand recall and positioning Lightricks’ apps as must-have tools for creative projects during holidays and special events.



executive producer

MyHerigage x Eurovision Song Contest      


   Challenge Position MyHeritage as a cultural bridge that connects generations, tapping into Eurovision’s deep emotional connection. The campaign needed to resonate across 20+ international markets and break through the competitive noise of Eurovision 2019 while maintaining a sense of history and universal appeal.

   Aproach We developed a modular storytelling framework that allowed for seamless transitions between decades, illustrating how Eurovision has brought families together over time. The scalable production design enabled quick set changes between eras, while FX makeup and period-accurate details ensured authenticity. The video was engineered for multi-market adaptation, maintaining cultural relevance across diverse regions while staying true to the core message.

   ResultThe campaign engaged over 200 million viewers, surpassing expectations with a 2-3x higher interaction rate compared to typical branded content. The video’s social share velocity exceeded initial projections, rapidly spreading within Eurovision fan communities and amplifying organic reach. Additionally, brand recall significantly increased, positioning MyHeritage as the go-to platform for family history, while extended watch times showed strong viewer engagement, outperforming industry benchmarks for ad retention.

creative producer

Videoleap x Lightricks_TikTok
Partnership

   Challenge The goal was to create a series of TikTok-optimized videos, each showcasing a unique feature of the Videoleap app. These videos were designed to be easily combined into paired mini-TikToks and integrated into a complete commercial, ensuring maximum engagement, expanding the reach to the target audience, and maintaining the familiar feel of the advertising format.
   Aproach We applied hybrid logistic, utilizing every part of the location for both interior shots and decorations, as well as a green screen to maximize variety. The collaboration with an American virtual casting studio allowed us to significantly reduce pre-production time and secure a dynamic actor for the lead role, whose energy aligned perfectly with TikTok trends.

   ResultThe main commercial surpassed key performance metrics, effectively showcasing Videoleap’s features and generating strong interest among TikTok users. The five shorter versions, created from components of the main video, achieved engagement rates nearly on par with the full commercial. Through a streamlined production process, we reduced CPA by 60%, resulting in significant cost savings while maintaining high user engagement and achieving strong campaign performance.






creative producer

Videoleap x  Lightricks_Real Battle            
                     

   Challenge
   Aproach
   Result




archive

executive producer

ORBS_Currency Launch Campaign                

executive producer

MyHeritage_You Never Know                    





executive producer


MyHeritage_Genealogy Addict




executive producer


MyHeritage_Santa











executive producer

MyHeritage_Father’s Day                      




 

producer



Zhilyova_Fashion Campaigns

executive producer

RDC_Brand Launch Campaign                    










© 2025. All Rights Reserved