RAID Shadow Legends Summoning x Plarium

 Challenge

A compressed 14-day deadline. An unexpected blocker required fully rebuilding a key creature using only in-game references—adding significant complexity to pre-production and VFX and demanding rapid adaptation.

 Approach

We generated a rough creature model via AI and integrated it on set using a real-time video overlay for accurate framing and lighting. Post was split across two specialist VFX vendors—one focused on the high-resolution model rebuild/look-dev, the other on compositing/FX—effectively halving the post-production critical path.

 Result  

Delivered 3 masters (:30, :15, :10) plus verticals (9:16, 1:1, 4:5) for Meta, YouTube, and TikTok within two weeks. Completion rate exceeded plan; installs increased, driven by stronger engagement and seasonal momentum.

RAID Shadow Legends Deathknight  x Plarium

 Сhallenge

Showcase the new and key features of Videoleap and Facetune in a way that is instantly clear, engaging, and encourages users to try them. The goal was to seamlessly integrate these tools into entertaining narratives, making them feel fun, effortless, and essential for creative expression. The content needed to feel premium yet relatable, ensuring strong engagement across a broad U.S. audience.

 Approach

We developed two comedy-driven narratives inspired by What We Do in the Shadows, seamlessly balancing humor with a strong product showcase. To maximize relatability across key user demographics, we cast a top-tier American ensemble, flying in talent specifically for production.  
The art department played a pivotal role in crafting a visually rich haunted house and a classic Halloween party setting, enhancing the immersive experience.
To extend the campaign’s reach, we implemented a TikTok-first strategy, repurposing vertical teasers and engaging audiences through both organic and paid distribution.

 Result

The campaign drove exceptional engagement, with vertical TikTok content significantly boosting organic traffic and social shares. Teasers were strategically used to funnel viewers to the full videos, resulting in a doubling of new user acquisition compared to the previous campaign and improved subscriber retention. The comedic approach led to a seamless increase in watch time, reinforcing brand recall and positioning Lightricks’ apps as must-have tools for creative projects during holidays and special events.

 Challenge

Position MyHeritage as a cross-generational cultural bridge by harnessing Eurovision’s emotional equity. The campaign had to cut through the noise of Eurovision 2019 and land with universal relevance while scaling across 20+ international markets.

 Approach

We built a modular storytelling system that fluidly moved between decades to show how Eurovision brings families together over time. A scalable production design supported rapid era changes, while FX makeup and period-correct details preserved authenticity.

To ensure reach across Europe, we engineered a full localization pipeline: transcreation of copy and CTAs, market-specific VO and subtitle packs, dynamic supers and end cards, and legal/compliance checks per market.

 Result

The campaign reached 200M+ viewers and delivered a 2–3x higher interaction rate than typical branded content. Social share velocity outpaced projections, accelerating distribution within Eurovision fan communities and expanding organic reach. Post-launch tracking showed a marked lift in brand recall, positioning MyHeritage as the go-to platform for family history, while extended watch times beat category benchmarks for ad retention.

Challenge

The goal was to create a series of TikTok-optimized videos, each showcasing a unique feature of the Videoleap app. These videos were designed to be easily combined into paired mini-TikToks and integrated into a complete commercial, ensuring maximum engagement, expanding the reach to the target audience, and maintaining the familiar feel of the advertising format.

 Approach

We applied hybrid logistics, utilizing every part of the location for both interior shots and decorations, as well as a green screen to maximize variety. The collaboration with an American virtual casting studio allowed us to significantly reduce pre-production time and secure a dynamic actor for the lead role, whose energy aligned perfectly with TikTok trends.

 Result

The main commercial surpassed key performance metrics, effectively showcasing Videoleap’s features and generating strong interest among TikTok users. The five shorter versions, created from components of the main video, achieved engagement rates nearly on par with the full commercial. Through a streamlined production process, we reduced CPA by 60%, resulting in significant cost savings while maintaining high user engagement and achieving strong campaign performance.

 Challenge

We needed to create a sense of competition while preserving the emotions of friendship and mutual support, as the core purpose of the product was to assist users in improving their video editing skills. The project was planned prior to the COVID-19 pandemic, but implementation had to adapt to the challenges of closed borders.

 Approach

We chose to execute the concept using a split-location format, creating the illusion that the main characters were in different places. As a narrative twist, we incorporated an optical zoom effect that revealed the full context at the end of the video. From a technical standpoint, the entire shoot was conducted live, with the client team providing real-time feedback remotely—an approach that later became the standard for the following two years of pandemic-era production.
 
 Result

Thanks to a well-executed social media strategy and an engaging challenge-driven video, user interest surged. Thousands of people downloaded the app to test the technology themselves, sparking widespread discussions across platforms. Ultimately, the feature was integrated into the company’s flagship application.

                                                                                                                                          ORBS Crypto Launch x Mamash

                                                                                                                                                           Pair -20% x McDonald’s 

                                                                                                                                              You Never Know x MyHeritage

                                                                                                                                           Genealogy Addict x MyHeritage

                                                                                                                                                          M5 Competition x BMW 

                                                                                                                                                                  Santa x MyHeritage

                                                                                                                                                                 Shakhtar FC x Puma

                                                                                                                                                        Father’s Day x MyHeritage

                                                                                                                                                      Entropy & Taken x Zhilyova

                                                                                                                                                Fashion Brand Launch x RDC